Pepsi Pakistan Launches new generations line of clothing with top fashion brands

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LAHORE: Pepsi Generations is an ongoing global campaign that marks 120 years of Pepsi globally. The campaign was also introduced in Pakistan, with a commercial spanning through different eras of Pakistan, featuring iconic stars like Fawad Khan, Zoheb Hassan, Wasim Akram and Reema.

As a first ever in Pakistan, Pepsi launched exclusive retro merchandise with Outfitters, Leisure Club and BTW (By The Way). This is the first time a brand has collaborated with fashion retailers on this scale to introduce capsule collections. Speaking of the partnerships, PepsiCo marketing director Salman Butt commented, “The initial response on these exciting collections has been fantastic! We are fortunate to have found strong partners to support us in this endeavor.”

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A special launch event called Pepsi Generations Showcase was organised in Lahore to introduce Pepsi’s new exclusive clothing line. The event was held at the Avari Pavilion and attended by the bloggers, socialites, journalists and Pepsi brand ambassadors. The event brought together the biggest names in the music industry along with high street fashion.

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The event was styled and choreographed by star designer Munib Nawaz and organised by JB & Jaws. The Pepsi capsule collections will be available at Outfitters, Leisure Club and BTW starting the first week of May.

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